Funmilayo Agboitan
CEO, Famaad Foods
🇳🇬 Nigeria
I joined MABA in 2023 to structure my startup. Today Famaad Foods reaches customers across Africa and the world. MABA's training transformed our operations—I'm grateful for this Intra-African platform.
Championing Africa's Finest
Africa's Brands. One Powerful Voice.
MABA unites 1,000+ African brands across 20+ countries to industrialise, standardise, and export Africa's world-class products.
Who We Are
Built for Africa. By Africa.
Made in Africa Brand Ambassador (MABA) is a Pan-African social enterprise dedicated to elevating African brands on both continental and global stages. Founded on the belief that Africa's creative and commercial potential is vastly underrepresented, MABA acts as the strategic bridge between homegrown enterprises and international markets.
We work across seven key sectors — from fashion and beauty to agriculture and technology — providing brand strategy, market access, digital marketing, and community-driven growth programs. Our network spans 30 countries and includes partnerships with governments, NGOs, investors, and diaspora communities worldwide.
64 → 1,000+ brands in under 1 year.
Founded
2022
Headquarters
Lagos, Nigeria
Reach
30 Countries
Leadership
Our Team
Flora Mbeledeogu
Founder & CEO
Serial entrepreneur with 15 years in Pan-African brand development.
Kwame Asante
Creative Director
Award-winning designer bridging African aesthetics with global markets.
Zara Mwangi
Head of Partnerships
Former UN trade advisor specializing in Africa-to-global market access.
Tendai Moyo
Chief Strategy Officer
Brand strategist who has scaled 200+ African businesses internationally.
Our Journey
Key Milestones
2022
$50K+ Community Transactions
Intra and inter-country trade worth $50,000 facilitated via the MABA community WhatsApp platform.
2023
Training & Exhibitions
7 expert training sessions held and 10 exhibitions attended to empower African SMEs.
2024
Regulatory Dialogue
Business Environment Dialogue organized with NAFDAC, SON, and Bank of Industry (BOI) in attendance.
2024
1,000+ SMEs Trading
Over 1,000 SMEs from 20+ African countries actively trading on the MABA community platform.
2025
MABA Retail Store Launched
Physical store launched with 2,500+ products aggregated for export and local distribution across Nigeria.
2025
Coronation Insurance Partnership
Partnership secured to offer all MABA members subsidized business protection insurance packages.
2025
FCMB Funding Partnership
Low-interest funding secured for certified MABA members to support business expansion and working capital.
2026
B2B Commerce Platform
Virtual B2B commerce platform in development — set to launch in Q2 2026.
Industries We Serve
Sectors of Impact
We champion African brands across five high-growth sectors at the heart of the continent's economic transformation.
250+ brands
Agriculture
From smallholder farming to agro-processing, empowering Africa's most vital industry.
320+ brands
Consumer Goods
Everyday African-made products earning shelf space in homes across the continent and beyond.
180+ brands
Food & Beverages
Indigenous flavours and artisan beverages finding their way onto global menus and retail shelves.
280+ brands
Fashion & Apparel
Bold African designers and textile houses redefining the global fashion narrative.
190+ brands
Beauty Products
Natural cosmetics and skincare rooted in African botanicals, going head-to-head with global giants.
Join the Movement
MABA Community
Our community of entrepreneurs, creatives, and changemakers is the heartbeat of MABA. Join us to access exclusive events, mentorship, cross-border networking, and brand-building resources.
12,000+
Community Members
200+
Events Hosted
85
Brand Ambassadors
30
Country Chapters
Testimonials
What our members say about MABA
Stories from founders and brands building across Africa and the diaspora
Partnerships
Our Partners & Affiliates
Working together to strengthen Africa's manufacturing ecosystem
Coronation Insurance
Business Day Media
GOVA
SINBOL
Coronation Insurance
Business Day Media
GOVA
SINBOL
AFROPACK
Africa Dutch Business Association
Vado in Africa
AFROPACK
Africa Dutch Business Association
Vado in Africa
Become a Partner
Join our network of organizations committed to amplifying African-made products and strengthening continental trade.
Get In TouchContact
Get In Touch
Whether you're an entrepreneur, investor, government agency, or potential partner — we'd love to hear from you.
Email Us
hello@maba.africaLocation
Pan-African — Headquartered in Lagos, Nigeria
“Together, we build a future Made in Africa.”